Social Innovation

Under social business model, innovation refers to applying already existing knowledge and activities in a powerful and effective new way in terms of process improvement / technology, organization, product and/or market positioning etc.

GTT considers those enterprises as innovative which take creative steps in benefiting its clients, with a social objective of broadening opportunities, for instance, through ensuring wage employment or increased income or offering affordable products and services. These entrepreneurial activities eventually improve socio‐economic condition of the target clients as a whole, following the principles of social business.